Case study Concept build
Vance Athletic
A launch campaign for a new running line. A concept launch for a running-shoe brand: one story, a master film, six platform cuts and a set of stills, produced as a single campaign in three weeks.
- You own
- The code, from day one
- Type
- Concept build (fictional brand)
- Industry
- Retail and e-commerce
- Services
- Creative production
A concept build: a fictional brand we designed to show what this looks like. It is not a client engagement and the numbers are modelled, not measured.
The challenge
What needed solving.
A product launch needs film, stills and social assets that all tell the same story and fit each platform natively, on a launch date that does not move.
The approach
What we did.
Each step below is something you can see and approve before the next begins.
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One idea
A single line carried through every asset: run your tomorrow.
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Native cuts
Widescreen for the site, vertical for the feed, square for ads — each framed, not cropped.
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Product accuracy
Every shoe shown matches the real product in colour and proportion.
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Ready for launch day
Assets delivered with captions, thumbnails and a posting plan.
What was built
The deliverables.
- Launch film master
- Six platform cuts
- Twenty-four stills
- Captions and thumbnails
- Launch-day posting plan
Stack
- Motion design
- AI-assisted visuals
- Editing
- Sound design
Worked example
Scope of the concept
Assumptions
- Master film
- 1
- Platform cuts
- 6
- Stills
- 24
- Timeline
- 3 weeks
The arithmetic
- Total finished assets1 + 6 + 24 = 31
Scope only, not a performance claim. We do not model sales results for creative work.
Services behind this
Want something like this?
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Launch films and motion
Product films, explainers and motion graphics, cut for every platform instead of letterboxed.
from £900 -
AI product imagery
Product and lifestyle imagery made with AI and finished by a designer, so it looks real and consistent.
from £490 -
Social content and reels
A monthly set of reels, shorts and stills, each framed for its platform and on-brand.
from £800
Start here
Want one like this? We will mock it up free.
Describe it in your own words. A person reads it, and for most projects you get a free mockup within one working day.