Demos hide the failure cases
A feature that works on ten handpicked examples fails in public on the eleventh.
Answers every call, books the job, hands over to a person.
Assistants and workflows that take the repetitive work.
Sites, portals, stores and apps you own outright.
One customer, one history, across every tool.
Films, brand and ad creative made by the team that built it.
We keep it fast, safe and improving after launch.
Software and AI shaped for the way your industry actually works.
Ready-made packages with a published price. Faster to start, easy to compare.
AI & automation
We build AI features into your app or platform with evaluation sets, guardrails and cost limits, so they stay accurate, safe and affordable after launch.
This is for you if
What it costs you now
A feature that works on ten handpicked examples fails in public on the eleventh.
Model calls cost money on every use. Without limits, success can be more expensive than failure.
Building directly around one vendor’s quirks makes the next price change or outage a crisis.
How it works
Four stages, each with something you can see and approve before we move on.
Before building, we write the evaluation set: real inputs and what a good output looks like. It becomes your regression suite.
We compare candidate models on your tests for accuracy, speed and cost, and show you the trade-offs.
Input and output checks, timeouts, retries and a graceful fallback so a failure never breaks the product.
Usage caps, cost dashboards and quality sampling so you see problems before customers do.
What you walk away with
Source files, documentation, accounts and keys transfer to you. Ongoing support is a choice, never a dependency.
Best fit
Straight answers
We choose per task: the major hosted models from several providers, and open models where privacy or cost demands it. The choice is driven by your tests, not preference.
We minimise what is sent, choose providers with suitable data terms, and can run models in your own cloud account when required.
Yes. Often the fastest win is adding an evaluation set and guardrails to what exists, then fixing what the tests expose.
We estimate cost per use from real tests and set a ceiling, so you know the monthly range before launch.
Often paired with

An assistant that answers staff questions from your own documents, with sources, so nobody has to ask the same person twice.
from £1,900
Custom web applications and subscription products, built to your business logic and your roadmap.
from £4,900
A focused six-to-eight-week programme that takes a product idea to a real, testable first version.
from £3,900Start here
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