CRM & integrations

The weekly report that builds itself.

We connect your data sources and build dashboards showing the numbers you actually run the business on, updated automatically and trusted by everyone.

Get a free mockup
From
£1,500
Timeline
3–5 weeks
You own
The code, from day one
Ops dashboards and reporting: an example of the finished system
HubSpot Zoho Pipedrive Salesforce Xero QuickBooks Stripe Google Workspace Looker Studio Metabase Power BI Webhooks
3D illustration for Ops dashboards and reporting: Live dashboards built from your own data, so the weekly number takes seconds instead of a morning.

This is for you if

  • Someone spends a morning every week assembling the report by hand.
  • Different people quote different numbers for the same thing.
  • You make decisions on data that is already out of date.

What it costs you now

What the problem really costs.

Reports are built by hand

Copying figures between systems takes hours, introduces errors and is out of date by the time it is read.

Nobody agrees on the definition

Is a “lead” an enquiry or a qualified enquiry? Without agreed definitions, every number is disputed.

The data is in five places

Sales in the CRM, cost in accounting, delivery in a project tool — no single view.

How it works

How we build it, step by step.

Four stages, each with something you can see and approve before we move on.

  1. Agree the five numbers that matter

    We start with the decisions you make and work back to the metrics, with written definitions.

  2. Connect and clean the sources

    Reliable pipelines from each system into one place, with checks that catch bad data.

  3. Build views for each audience

    A one-glance view for leadership and drill-downs for the people who act on it.

  4. Automate delivery

    Dashboards refresh on a schedule, and the weekly summary arrives in your inbox without anyone building it.

What you walk away with

Everything is yours.

Source files, documentation, accounts and keys transfer to you. Ongoing support is a choice, never a dependency.

  • Agreed metric definitions
  • Data pipelines from your systems
  • Dashboards by audience
  • Scheduled summary emails
  • Data quality checks
  • Documentation of every figure

Straight answers

Ops dashboards and reporting: your questions, answered.

Which dashboard tools do you use?

Looker Studio, Metabase and Power BI are common choices, and sometimes a custom dashboard is simplest. We pick based on cost, who maintains it and your data sources.

Can it combine data from different systems?

Yes, that is the main point. We join CRM, finance, operations and web analytics into consistent figures.

How fresh is the data?

From near-real-time to daily, depending on the source and the decision. We recommend the cheapest refresh rate that still serves the decision.

What if my data is messy?

It almost always is. Cleaning is part of the work, and the quality checks keep it from getting messy again unnoticed.

Start here

Want ops dashboards and reporting? See it before you pay.

Describe it in your own words. A person reads it, and for most projects you get a free mockup within one working day.