Case study Concept build

Marlow Veterinary

A voice receptionist for a busy six-vet practice. A concept showing how a practice that cannot answer the phone during consultations could capture every booking and still route emergencies to a vet in seconds.

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The code, from day one
Type
Concept build (fictional brand)
Industry
Healthcare and dental
Services
Voice agents
Marlow Veterinary: the finished build
Marlow Veterinary: 3D cover illustration for this concept build
Concept build

A concept build: a fictional brand we designed to show what this looks like. It is not a client engagement and the numbers are modelled, not measured.

The challenge

What needed solving.

The phone rings through the busiest hours, when every member of staff is with an animal. Booking calls go to voicemail and are rarely returned.

The approach

What we did.

Each step below is something you can see and approve before the next begins.

  1. Triage by rule, not guess

    Emergencies ring the on-call vet at once; routine requests are booked; clinical questions are passed to a nurse.

  2. Booking into the real diary

    The agent offers real slots from the practice calendar and confirms by text.

  3. Messages that are useful

    Each call becomes a short summary with the pet’s name, the owner’s number and the reason, ready to action.

  4. Always a person

    Any caller can ask for a member of staff, and the agent never gives medical advice.

What was built

The deliverables.

  • AI receptionist on the main line
  • Emergency routing rules
  • Calendar booking and text confirmations
  • Call summaries to the front desk
  • Reminder sequence for vaccinations

Stack

  • Voice agent
  • Calendar API
  • SMS
  • CRM

Worked example

what a missed call could cost

Worked example

Assumptions

Calls missed per week at peak
22
Share that are new booking requests
30%
Average value of a first visit
£85
Share the agent could capture
60%

The arithmetic

  1. Missed booking requests per week22 × 30% = 6.6
  2. Per year (52 weeks)6.6 × 52 ≈ 343
  3. Revenue at stake per year343 × £85 ≈ £29,200
  4. If 60% were captured≈ £17,500

Modelled from the assumptions shown. Change any assumption and the answer changes; our missed-call calculator uses your own numbers.

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