Case study Concept build
Marlow Veterinary
A voice receptionist for a busy six-vet practice. A concept showing how a practice that cannot answer the phone during consultations could capture every booking and still route emergencies to a vet in seconds.
- You own
- The code, from day one
- Type
- Concept build (fictional brand)
- Industry
- Healthcare and dental
- Services
- Voice agents
A concept build: a fictional brand we designed to show what this looks like. It is not a client engagement and the numbers are modelled, not measured.
The challenge
What needed solving.
The phone rings through the busiest hours, when every member of staff is with an animal. Booking calls go to voicemail and are rarely returned.
The approach
What we did.
Each step below is something you can see and approve before the next begins.
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Triage by rule, not guess
Emergencies ring the on-call vet at once; routine requests are booked; clinical questions are passed to a nurse.
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Booking into the real diary
The agent offers real slots from the practice calendar and confirms by text.
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Messages that are useful
Each call becomes a short summary with the pet’s name, the owner’s number and the reason, ready to action.
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Always a person
Any caller can ask for a member of staff, and the agent never gives medical advice.
What was built
The deliverables.
- AI receptionist on the main line
- Emergency routing rules
- Calendar booking and text confirmations
- Call summaries to the front desk
- Reminder sequence for vaccinations
Stack
- Voice agent
- Calendar API
- SMS
- CRM
Worked example
what a missed call could cost
Assumptions
- Calls missed per week at peak
- 22
- Share that are new booking requests
- 30%
- Average value of a first visit
- £85
- Share the agent could capture
- 60%
The arithmetic
- Missed booking requests per week22 × 30% = 6.6
- Per year (52 weeks)6.6 × 52 ≈ 343
- Revenue at stake per year343 × £85 ≈ £29,200
- If 60% were captured≈ £17,500
Modelled from the assumptions shown. Change any assumption and the answer changes; our missed-call calculator uses your own numbers.
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