Case study Concept build
Flour & Stone
Online ordering for a neighbourhood bakery. A concept for a bakery that took orders by direct message and phone, and could not see what regulars wanted until the morning they arrived.
- You own
- The code, from day one
- Type
- Concept build (fictional brand)
- Industry
- Hospitality and restaurants
- Services
- Web & product
A concept build: a fictional brand we designed to show what this looks like. It is not a client engagement and the numbers are modelled, not measured.
The challenge
What needed solving.
Regulars ordered by DM at all hours. Orders were scribbled, sometimes lost, and the bakery could not plan baking or promote what sold.
The approach
What we did.
Each step below is something you can see and approve before the next begins.
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Order by tomorrow
A fast mobile ordering page with cut-off times that match the bake.
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Regulars in one tap
A returning customer repeats their usual order in one step.
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The bake list builds itself
Tomorrow’s orders become a production list overnight.
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Looks as good as it tastes
Photography and layout that make the product the hero.
What was built
The deliverables.
- Ordering website
- Repeat-order flow
- Bake and pickup list
- Order notifications
- Product imagery
Stack
- Web app
- Payments
- Notifications
Worked example
orders captured after closing
Assumptions
- Extra orders per month placed out of hours
- 40
- Average basket
- £24
The arithmetic
- Extra revenue per month40 × £24 = £960
- Per year£960 × 12 = £11,520
Modelled from the assumptions shown. Real out-of-hours demand varies; we would measure it before promising a figure.
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