# The DevRaxo launch film and sound identity: A launch film, vertical reels and an original sonic logo

> A product we built and run ourselves, so every detail here is real.

The film we made to launch DevRaxo, cut for widescreen and vertical, with four short reels and an original music identity in 60, 15 and 5 second lengths.

## Challenge
A brand needs to sound like itself as much as look like itself. We needed a film and a sound that could be reused everywhere without ever sounding like anyone else.

## Approach
- **Story first.** A single idea — you describe it, we ship it — told in the product’s own screens.
- **Cut natively.** A vertical launch film and four reels framed for the feed, not cropped from widescreen.
- **An original sound.** A nocturnal, sparse music identity made for the brand, with stings for logos and openings.
- **Dialogue first.** Music and effects duck under speech, so the message is always clear.

## Built
- Launch film
- Four vertical reels
- 60, 15 and 5 second music cuts
- Logo and opening stings
- Brand bumper

Stack: Motion design, AI-assisted visuals, ffmpeg, Original score.

## Facts
- Formats: 9:16 and 16:9
- Music: 60 s, 15 s and 5 s cuts plus stings
- Reels: Four

Page: https://devraxo.com/work/launch-film/