# Concept build: Flour & Stone: Online ordering for a neighbourhood bakery

> A concept build: a fictional brand we designed to show what this looks like. It is not a client engagement and the numbers are modelled, not measured.

A concept for a bakery that took orders by direct message and phone, and could not see what regulars wanted until the morning they arrived.

## Challenge
Regulars ordered by DM at all hours. Orders were scribbled, sometimes lost, and the bakery could not plan baking or promote what sold.

## Approach
- **Order by tomorrow.** A fast mobile ordering page with cut-off times that match the bake.
- **Regulars in one tap.** A returning customer repeats their usual order in one step.
- **The bake list builds itself.** Tomorrow’s orders become a production list overnight.
- **Looks as good as it tastes.** Photography and layout that make the product the hero.

## Built
- Ordering website
- Repeat-order flow
- Bake and pickup list
- Order notifications
- Product imagery

Stack: Web app, Payments, Notifications.

## Worked example: orders captured after closing (worked example)
Assumptions:
- Extra orders per month placed out of hours: 40
- Average basket: £24

Arithmetic:
- Extra revenue per month: 40 × £24 = £960
- Per year: £960 × 12 = £11,520

Modelled from the assumptions shown. Real out-of-hours demand varies; we would measure it before promising a figure.

Page: https://devraxo.com/work/flour-and-stone/