# Landing pages and funnels

> A landing page or funnel is a focused set of pages built to convert traffic from ads, email or social into enquiries, bookings or sales. DevRaxo builds them to load quickly, with a single clear call to action, correct analytics and conversion tracking, and A/B testing so you can improve results with evidence.

- Area: [Web & product](https://devraxo.com/services/web/)
- Price: from £800. Advertising spend is separate and paid directly to the platforms.
- Timeline: 1–2 weeks
- Page: https://devraxo.com/services/web/landing-pages-and-funnels/

## This is for you if
- You pay for ads and send the clicks to a general website.
- You cannot say which campaign produced which enquiry.
- You launch offers regularly and need pages quickly.

## The problem
- **Ads land on the wrong page.** A homepage tries to speak to everyone, so it persuades no one.
- **You cannot see what worked.** Without tracking from click to booking, advertising decisions are guesses.
- **Every new page is a project.** If a campaign needs a week of development, it launches late.

## How it works
1. **One offer, one audience.** We write the page around a single promise to a single group, matching the ad that sent them.
2. **Build for speed.** Light pages that load instantly on mobile, because a slow page wastes the click you paid for.
3. **Track the whole path.** From click to form to booked call, with each step measured in your analytics and CRM.
4. **Test and improve.** Variants of the headline and call to action, with results you can read, not opinions.

## What you get
- Design and build of the page or funnel
- Analytics and conversion tracking
- Form and booking integration
- Two test variants
- A reusable page template
- Results summary

## Questions
### Do you run the ads too?
We build the pages and tracking, and can advise on campaigns. Ongoing ad management is available through a growth retainer.

### Can you make pages quickly for new offers?
Yes. After the first page we leave you a template so that new variants are hours of work, not weeks.

### How do I know the tracking is right?
We test every event end to end and show you the data arriving before the campaign goes live.

### Will it work with my CRM?
Yes. Form submissions create contacts with their source campaign attached, so you can see which ads produced customers.