# Launch films and motion

> Launch films and motion graphics are short videos that present a product, service or campaign. DevRaxo produces them with a mix of design, motion graphics and AI-assisted generation, directed by people who know the product, and delivers a master film plus platform-specific cuts for web, social and ads.

- Area: [Creative production](https://devraxo.com/services/creative/)
- Price: from £900. Price scales with length and complexity. Music licensing is included.
- Timeline: 2–3 weeks
- Page: https://devraxo.com/services/creative/launch-films-and-motion/

## This is for you if
- You are about to launch and have no assets that match the finished product.
- Your explainer is a screen recording nobody finishes.
- You need the same story in 16:9, 9:16 and square, done properly.

## The problem
- **The campaign does not match the product.** Agency creative made from a brief often shows something slightly different from what shipped.
- **One cut, forced onto every platform.** A widescreen film letterboxed into a vertical feed looks like an afterthought.
- **Production takes months.** Traditional shoots are slow and expensive for a launch window measured in weeks.

## How it works
1. **Write the story first.** One idea, one audience, one action. We agree the script and storyboard before any production.
2. **Design and generate the visuals.** Motion graphics, product renders and AI-assisted footage, art-directed to your brand and kept consistent.
3. **Edit, sound and finish.** Pacing, captions, sound design and music, mixed so speech is always clear.
4. **Cut for every platform.** The master plus vertical, square and short versions, each framed natively.

## What you get
- Script and storyboard
- Master film
- Platform-specific cuts
- Captions and sound design
- Thumbnails and stills
- Project files and usage rights

## Questions
### Do you use AI to make the video?
We use it where it makes the result better or faster, and we direct it carefully so it looks designed rather than generated. We tell you what is generated and what is not.

### Can the film show our real product?
Yes. We build from your actual screens and brand assets.

### Who owns the final film?
You do, with full usage rights and the project files, as long as the invoice is paid.

### How many revisions are included?
Two rounds of revisions at each stage are included. Changes to the script after approval are quoted separately.