# Brand identity

> Brand identity design creates a business’s visual and verbal system: logo, colour palette, typography, imagery style and tone of voice. DevRaxo delivers the identity with usable files and practical guidelines, designed so the brand holds together on a website, in a product and on social media.

- Area: [Creative production](https://devraxo.com/services/creative/)
- Price: from £1,100. Trademark searches are not included; we recommend you take legal advice.
- Timeline: 3–4 weeks
- Page: https://devraxo.com/services/creative/brand-identity/

## This is for you if
- Your brand grew by accident and looks different in every place.
- You are launching and need a credible identity quickly.
- You want guidelines that help people, not a PDF nobody opens.

## The problem
- **Inconsistency reads as unreliability.** A logo in four versions and three blues quietly tells customers the business is not careful.
- **The logo has no system behind it.** A mark alone does not tell your team what to do on a menu, an invoice or an app.
- **Guidelines nobody follows.** Fifty-page documents get ignored; a one-page rule sheet gets used.

## How it works
1. **Find the idea.** What you stand for, who you are for and what you will never be, written down before anything is drawn.
2. **Explore routes.** Two or three distinct directions, each shown in context rather than on a blank page.
3. **Build the system.** Logo variants, colour with accessibility ratios, type, imagery rules and voice examples.
4. **Deliver for real use.** Files in every format you need and a short guide with the rules people will actually follow.

## What you get
- Logo and variants
- Colour palette with contrast ratios
- Typography system
- Imagery and illustration direction
- Tone-of-voice guide
- Files for web, print and social

## Questions
### Do I own the logo?
Yes. Full rights transfer on payment, with the source files.

### Will it work with the website you build?
That is the point. The palette is checked for accessible contrast and the type system is chosen to load fast on the web.

### Can you refresh an existing brand rather than replace it?
Yes. Often the best result is a tidy-up that keeps recognisable equity and fixes the inconsistencies.

### Do you check the name is available?
We do a basic availability check. For trademark certainty you need a qualified professional, and we will say so.